As a graphic designer, you have likely had the opportunity to develop a distinctive identity for a customer. However, have you taken the time to build your brand?
In many respects, developing your brand is more significant than the work that you perform for clients because it shows prospective new clients your ability to think strategically and your inventiveness. Consider it a sort of graphic designer, the implementation that provides prospective clients with an overview of your professional offerings. Brand Design Agency London assists companies in developing memorable brands that foster awareness and trust.
The Significance of Personal Branding in Today’s World
By 2025, graphic designers will be competing not only on talent but also on exposure, identity, and clarity. Talented creatives abound in the industry. Why would you be better than the competition? Or what are your qualities, characteristics, experiences, etc., that others may not have?
But personal branding is not only a fancy Instagram feed or a logo. It is the delivery of your voice, tone and narrative at every touch point. And when used properly, it’s a strong instrument that can result in devoted customers, career advancement, and sustained success.
Who Are You?
This is quite likely the most challenging aspect of creating a personal brand. My colleagues who are graphic designers frequently tell me that defining themselves is as simple as conquering Mount Everest.
They come home with an interesting About Me page, but it takes us some time to write everything down and construct a cohesive story.
Here is my extremely private list of enquiries:
- What is your greatest source of motivation?
- Which element of design is your favourite?
- What are your strong points?
- What makes you stand out from the competition? Or what qualities, traits, experiences, etc. do you possess that others might not?
- Which kinds of work cause you to lose sight of your surroundings?
Consider Yourself A Customer
Follow the same procedure you would with a major customer when working on your branding project. Set up time in your calendar, create a brief for your project, and research your market and competition.
Examine The Brands You Find Appealing
How do respected designers and creative firms communicate both visually and verbally? Examine other brands that are successful as you develop your brand. You may improve your branding by taking note of what they’re doing well and poorly.
What Do You Want To Achieve?
After defining your target audience, you must consider your objective. What do you hope to accomplish? Your strategy for communicating with your audience will change based on your objective (getting a job, acquiring new customers, selling prints, etc.).
Let’s imagine you wish to use your website to sell prints. That objective should guide how you describe and show your work. The webpage(s) of your site (about page, projects page, etc.) must appear dissimilar whenever you are going to secure a new job since probably they would be more focused on listening to you display your skills and experience rather than on selling the product.
What Do You Want To Achieve?
After defining your target audience, you must consider your objective. What do you hope to accomplish? Your strategy for communicating with your audience will change based on your objective (getting a job, acquiring new customers, selling prints, etc.).
Let’s imagine you wish to use your website to sell prints. That objective should guide how you describe and show your work. The pages on your site (about page, projects page, etc.) should look different if your objective is to find a new job because they would likely be more concerned with showcasing your abilities and expertise than with making a sale.
Locate Your Special Offering
In doing your competitor analysis, consider what you are already offering: a different perspective, a special skill, or a way of doing things that will make you stand out in a crowd of all the other graphic designers in your industry.
Make It Genuine.
You have to be your brand at all the times that you meet with your customers or a job seeker. You are sincere and more credible when you are not trying so hard to be who you are.
Perfect Your Visual Identity
The Key Is Consistency
Consistency in appearance fosters trust. Your audience will become confused if your proposals appear in one style, your portfolio in another, and your social media in a third. Make use of a consistent
- Colour scheme
- Typographic set
- Design ethos (bold, fun, corporate, and minimalist)
- A monogram or logo
Your design individuality should even be reflected in your email signature.
Brand Components to Secure the Logo:
- Easy to use, adaptable, and identifiable
- Colour palette: three to five primary hues (with easily observable contrast)
- Typefaces: one or two main ones
- Describe your imagery style, including whether you utilise mockups, photographs, illustrations, or a combination of these.
Keep in mind that your images serve as your silent spokesperson. Make them matter.
Final Words
Properly executed self-branding will leave a permanent mark which immediately forwards to your future employer or customer every significant piece of information they require to know about you. This understanding can affect the choice they make in working with you or communicating with a rival.
